Hallmark Appoints Bruce Cerullo as Chief Executive Officer

 

HAUPPAUGE, NEW YORK (February 1, 2024) - Hallmark (“the Company”), a healthcare technology company specializing in workforce management solutions, today announced that Bruce Cerullo has been named Chief Executive Officer. Co-Founder Isaac Ullatil, who has served as Chief Executive Officer for the past 13 years, will transition to the role of Strategic Advisor.

Mr. Cerullo brings more than 35 years as an investor and operator in the healthcare industry, having served in multiple executive leadership and board positions throughout his career, including serving as Chairman and CEO at both Nordic Global and Vitalize Consulting Solutions (VCS). He was most recently an Advisory Partner at Summit Partners and previously spent nearly two decades as an Operating Partner at SV Health Investors.

“I am honored to join the Hallmark team at this exciting moment in our growth journey,” said Mr. Cerullo. “I look forward to helping to build on the Company’s momentum as we continue to help healthcare organizations nationwide address their most critical workforce challenges with innovative solutions that pair smart technology with highly effective strategies delivered by a deeply experienced team.”

“We are thrilled to welcome Bruce as Hallmark’s next CEO,” said Ross Stern, Summit Managing Director and Board Director at Hallmark. “Bruce is a high caliber leader with deep healthcare workforce experience and an impressive track record building category-leading healthcare companies. We are excited to have him lead the next phase of Hallmark’s growth.”

Hallmark provides innovative workforce management solutions designed to bring transparency, efficiency and savings to healthcare organizations. The company’s SaaS platform is the industry’s only vendor neutral enterprise solution and today is used by more than 85 healthcare organizations and more than 750 staffing agency partners across the United States. Mr. Cerullo joins Hallmark at an exciting time, following a significant growth investment from Summit Partners, as the Company deepens its commitment to product innovation and customer success.

“It has been a true honor to lead and build Hallmark,“ said Mr. Ullatil. “Today, I am as confident as I have ever been about Hallmark’s ability to deliver tangible value for our customers while empowering them to focus more on their core purpose of lifesaving patient care. I’m excited to transition to my new role where I can focus my attention on supporting key strategic initiatives and developing new solutions to serve our clients. I believe Bruce is the right CEO to lead Hallmark through this next phase of growth.”

 

About Hallmark 

Hallmark offers a fully integrated SaaS platform for healthcare workforce management. Our platform streamlines the sourcing and deployment of contingent clinical labor and automates the provider lifecycle from contracting to compensation – all with exceptional effectiveness, transparency, and cost savings. Partnered with our advanced strategies and deep expertise, Hallmark’s leading-edge technology solutions empower healthcare organizations to thrive. For more information visit: www.hallmarkhcs.com.

 

About Summit Partners

Founded in 1984, Summit Partners is a global alternative investment firm that is currently managing more than $36 billion in capital dedicated to growth equity, fixed income and public equity opportunities. Summit invests across growth sectors of the economy and has invested in. more than 550 companies in technology, healthcare and other growth industries. Summit maintains offices in North America and Europe, and invests in companies around the world. For more information see www.summitpartners.com or follow on LinkedIn.

 

About Enhanced Healthcare Partners

Enhanced Healthcare Partners (EHP) is a leading private equity firm that specializes in partnering with transformative, middle-market healthcare businesses. EHP provides the flexible capital, operational support, and strategic guidance necessary to support the continued success of growth-oriented businesses. Representative investments include Hallmark, Vytalize Health, PAI, SCA Pharma, and West Dermatology. For more information, visit: www.enhancedhealthcare.com.

 

Media Contact:

Kerrianne Sullivan
On behalf of Hallmark 
press@hallmarkhcs.com
617-678-8173